As the business development manager for Novak Birch, a marketing and events firm with a specialization in trade show exhibit design, I worked with senior staff to find an appropriate tone and focus for attracting ideal clients. I developed target email campaigns (similar to the sample below) that I automated in a CRM system that I launched to enhance sales efforts.
In order to connect with businesses in specific industries, I developed sales materials that detailed Novak Birch’s approach to partnership. For this piece that’s specific to work with associations, I used an approachable tone to tell the brand’s story. This print publication was a collaborative effort with the senior account manager and art director to ensure a client-focused approach that emphasizes design capabilities.